The Fundamental Issues Surrounding The Entertainment Industry
Read the full post here on Jonathan MacDonald dot com
Excerpt below:
1. The licensing bodies demand fees that are extraordinarily challenging (read: totally impossible) to cover with ‘advertising’ as we know it today – Why? Because:
2. The ‘advertising’ model commonly adopted (pre-roll, post-roll, ham-roll, banners and buttons), is mainly tolerated by people who want free stuff – rather than who want to communicate with brands – hence advertising is remarkably inefficient regardless of what metric is used to cover the tracks (sorry, ‘prove effectiveness’)
3. ‘UK Music’ and several other organisations are unwilling to accept the way the entertainment industry actually is – the manifesto of which you can read in full here
4. We live in a world where those with the loudest voice, sadly, are those who have absolutely no link to reality and come up with utterly ridiculous notions such as thinking a distribution channel (like YouTube) is somehow ‘unfair’ in rebelling against a bloated and greedy industry, clinging onto its 1987 Porsche Targa by its charlie-ridden fingernails
5. Ek (Spotify), Purdham (We7)n and Arora (Google) just wanna find a way of legally allowing people to access the music they love, yet the music industry is unwilling to work symbiotically to make this happen – meaning, ultimately, music lovers lose out
6. This drives more services out of business and more music lovers to seek other access points – in many cases, illegal
7. As services show that ad-funding can’t cover fees, the advertisers become more skeptical and less willing to invest heavily meaning that issue #1 is even more true…
…and the vortex continues to perpetuate.
I believe if the music industry is resisting a noble cause to the fans of music ….. It’s because it’s trying to protect it’s assets and primary source of revenue … In order for that transition to be a reality we most think about what we are willing to give as individuals then as companies and finally as a industry such as this that is need for the uplifting of ourselves. We make the mistake of constantly thinking that we can have everything for nothing … So now we know, all industries need to work together to find a solid solution to this and every other issue or as I like to call them “challenges” …. As long as there’s disagreements there will be it’s best friend”chellenges” …. But if we can some how make our concerns heard with the unified intension to resolve it, then we can easily find solutions! YES, WE CAN